Fjällräven

  • Built and launched a Brand Ambassador Program from the ground up with a budget of $500k, onboarding 10 long-term ambassadors and activating them across social, event, and partnership campaigns - improved average engagement rate across socials by 0.8% with ambassador-related content

  • Manage all local and global brand events from ideation to execution - increased event sales by 38% YoY for primary global event: Fjallraven Classic USA

  • Identified and developed new event sponsorship opportunities, owning the high-level strategy as well as logistics

  • Manage all brand partner relationships from contract negotiation to completion, developing omni-channel campaigns, event activations, and partner-driven storytelling initiatives

  • Developed new marketing contracts in collaboration with legal

  • Create and present community marketing strategy decks for quarterly company-wide meetings

2.1M

Organic Impressions on Instagram with Brand Ambassador Content

EVENTS & PARTNERSHIPS

Monster energy (Brewing)

March 2023 - Dec 2024

+11.1%
$67k

Generated in ticket and product sales at events

  • Negotiated and managed sponsorship relationships with leading music festivals, securing exclusivity rights for on-premise sales and planning brand activations

  • Oversaw planning and execution for sponsored live events - primarily in the action sports and music spaces - and directed event staff on-site for set-up and take-down

  • Shot and edited all content for Monster Tour Water, producing both quick-turn content for social media as well as large-scale productions with professional athletes and musicians

  • Served as primary on-site contact for globally recognized events such as Supercross, X Games, Sturgis, Tampa Pro, Punk in the Park, and more

  • Built and managed Tour Water social media accounts as well as developed all creative for paid social ads

Dec 2024 - Current

OSKAR BLUES BREWERY

Sep 2021 - March 2023

FESTIVAL / EVENT SPONSORSHIPS

ARTIST CAMPAIGNS / CONTENT CREATION

YoY increase in merch sales for primary global brand event 

3,000+

24pk cases sold to event partners in 2H of 2023

  • Developed and launched a Brand Ambassador Program, recruiting and managing eight long-term ambassadors across BMX, skateboarding, skiing, fly fishing, and adjacent outdoor/action sports communities

  • Trained Brand Managers across the Canarchy portfolio to execute new partner and social strategies

  • Redefined social media strategy and managed all accounts supporting Oskar Blues and Wild Basin Hard Seltzer

  • Crafted GTM strategies for beer brands, collaborating with product and sales teams to align calendars for launcd

  • Created core marketing contract templates in partnership with Legal

  • Oversaw E-Commerce initiatives and increased online merch sales by 40% through integrated, omni-channel campaigns 

OAK & EDEN WHISKEY

Feb 2021 - Sep 2023

  • Developed and launched a Brand Ambassador Program, recruiting and managing eight long-term ambassadors across BMX, skateboarding, skiing, fly fishing, and adjacent outdoor/action sports communities

  • Trained Brand Managers across the Canarchy portfolio to execute new partner and social strategies

  • Redefined social media strategy and managed all accounts supporting Oskar Blues and Wild Basin Hard Seltzer

  • Crafted GTM strategies for beer brands, collaborating with product and sales teams to align calendars for launcd

  • Created core marketing contract templates in partnership with Legal

  • Oversaw E-Commerce initiatives and increased online merch sales by 40% through integrated, omni-channel campaigns 

yeti coolers

August 2019 - Feb 2021

April 2019 - August 2019

+12.9%

YoY lift in positive attendee survey responses for primary global brand event

PARTNERSHIPS

BRAND COMMUNITY MANAGER

10

Local events managed at Brand Retail Stores

DIGITAL MARKETING MANAGER

3

New contract templates created and vetted through legal team 

$400k

Budget managed in support of social media strategy

SOCIAL MEDIA MANAGER

MARKETING MANAGER

BRAND STRATEGY MANAGER

  • Developed and launched a Brand Ambassador Program, recruiting and managing eight long-term ambassadors across BMX, skateboarding, skiing, fly fishing, and adjacent outdoor/action sports communities

  • Trained Brand Managers across the Canarchy portfolio to execute new partner and social strategies

  • Redefined social media strategy and managed all accounts supporting Oskar Blues and Wild Basin Hard Seltzer

  • Crafted GTM strategies for beer brands, collaborating with product and sales teams to align calendars for launcd

  • Created core marketing contract templates in partnership with Legal

  • Oversaw E-Commerce initiatives and increased online merch sales by 40% through integrated, omni-channel campaigns

DATA ANALYTICS INTERN

  • Developed and launched a Brand Ambassador Program, recruiting and managing eight long-term ambassadors across BMX, skateboarding, skiing, fly fishing, and adjacent outdoor/action sports communities

  • Trained Brand Managers across the Canarchy portfolio to execute new partner and social strategies

  • Redefined social media strategy and managed all accounts supporting Oskar Blues and Wild Basin Hard Seltzer

  • Crafted GTM strategies for beer brands, collaborating with product and sales teams to align calendars for launcd

  • Created core marketing contract templates in partnership with Legal

  • Oversaw E-Commerce initiatives and increased online merch sales by 40% through integrated, omni-channel campaigns 

27

Live events or festivals managed

+24%

Average increase in units sold for primary festival partner 

$12k

Average cost savings for festival sponsorships using strategic pricing model

3

New brand partnership relationships established

8

Brand Ambassadors onboarded and managed