Fjällräven

BRAND COMMUNITY MANAGER

Dec 2024 - Current

  • Built and launched a Brand Ambassador Program from the ground up with a budget of $500k, onboarding 10 long-term ambassadors and activating them across social, event, and partnership campaigns - improved average engagement rate across socials by 0.8% with ambassador-related content

  • Manage all local and global brand events from ideation to execution - increased event sales by 38% YoY for primary global event: Fjallraven Classic USA

  • Identified and developed new event sponsorship opportunities, owning the high-level strategy as well as logistics

  • Manage all brand partner relationships from contract negotiation to completion, developing omni-channel campaigns, event activations, and partner-driven storytelling initiatives

  • Developed new marketing contracts in collaboration with legal

  • Create and present community marketing strategy decks for quarterly company-wide meetings

EVENTS & PARTNERSHIPS

Organic Impressions on IG with Brand Ambassador Content

YoY increase in merch sales for primary global brand event 

2.1M
+11.1%

Local events managed at Brand Retail Stores 

10

Generated in ticket and product sales at events 

$67k

YoY lift in positive attendee survey responses for primary global brand event

+12.9%
Monster energy (Brewing)

DIGITAL MARKETING MANAGER

March 2023 - Dec 2024

  • Negotiated and managed sponsorship relationships with leading music festivals, securing exclusivity rights for on-premise sales and planning brand activations

  • Oversaw planning and execution for sponsored live events - primarily in the action sports and music spaces - and directed event staff on-site for set-up and take-down

  • Shot and edited all content for Monster Tour Water, producing both quick-turn content for social media as well as large-scale productions with professional athletes and musicians

  • Served as primary on-site contact for globally recognized events such as Supercross, X Games, Sturgis, Tampa Pro, Punk in the Park, and more

  • Built and managed Tour Water social media accounts as well as developed all creative for paid social ads

FESTIVAL / EVENT SPONSORSHIPS

ARTIST CAMPAIGNS / CONTENT CREATION

24pk cases sold to event partners in 2H of 2023 

3,000+

Live events or festivals managed

27

Average savings for festival sponsorships using strategic pricing model

Average increase in units sold for primary festival partner 

+24%
$12k
OSKAR BLUES BREWERY

SOCIAL MEDIA MANAGER

Sep 2021 - March 2023

  • Developed and launched a Brand Ambassador Program, recruiting and managing eight long-term ambassadors across BMX, skateboarding, skiing, fly fishing, and adjacent outdoor/action sports communities

  • Trained Brand Managers across the Canarchy portfolio to execute new partner and social strategies

  • Redefined social media strategy and managed all accounts supporting Oskar Blues and Wild Basin Hard Seltzer

  • Crafted GTM strategies for beer brands, collaborating with product and sales teams to align calendars for launcd

  • Created core marketing contract templates in partnership with Legal

  • Oversaw E-Commerce initiatives and increased online merch sales by 40% through integrated, omni-channel campaigns

PARTNERSHIPS

Budget managed in support of social media strategy

New contract templates created and vetted through legal team 

$400k
3
3

New brand partnership relationships established

Brand Ambassadors onboarded and managed

8
OAK & EDEN WHISKEY

MARKETING MANAGER

Feb 2021 - Sep 2021

  • Managed paid social strategy and budget, launching 10+ campaigns per month and leveraging performance testing to identify and refine key target markets

  • Built and managed a roster of content creators from the ground up, developing new content libraries in support of omnichannel GTM strategies

  • Served as a Marketing Project Manager and developed new cross-functional processes and workflows in order to improve alignment, efficiency, and stakeholder communication

BRAND STRATEGY MANAGER

yeti coolers

August 2019 - Feb 2021

  • Owned development of GTM Creative Briefs, working cross-functionally with Product, Consumer Insights, Legal, and E-Comm, and directed in-house creative teams on strategy, direction, and asset development

  • Proactively took on additional project management responsibilities to support the formation of a new Marketing Operations Team, train project managers, and shape new processes and operational strategies

  • Created monthly trend reports for C-Suite

DATA ANALYTICS INTERN

April 2019 - August 2019

  • Independently initiated and defined Summer Intern Project by mining large data, searching for gaps in historical Customer Experience Department reporting on key performance metrics

  • Built advanced Excel workflows to integrate call center and Salesforce data, developing new Tableau dashboards that revealed warranty-related inquiries took 10x longer than other calls, also driving increased queue wait times

  • Delivered data-backed recommendations and outlined actionable next steps to C-suite and Directors on how to reduce warranty-related call durations and improve overall call center efficiency, resulting in a full-time job offer